Liverpool kit: Premier League giants reveal they are in talks with New Balance and other sports brands over new kit deal

Adele April 30, 2020
Liverpool kit: Premier League giants reveal they are in talks with New Balance and other sports brands over new kit deal
Liverpool have confirmed they are in talks with a number of kit manufacturers as their existing deal with New Balance is to expire soon.The club’s current arrangement with the American brand, which is worth around 45million a year, runs out at the end of the 2019/20 season.Liverpool have unveiled their home kit for the 2018/19 season2
Liverpool are assessing their options before committing to a new deal with New Balance
It was reported that Liverpool had entered negotiations about extending the agreement with New Balance, however, it looks like the Anfield club’s top brass are keeping their options open as they look to compete with the likes of Manchester United and Bayern Munich, who receive around 75m-a-year from Adidas.“We are in conversation with New Balance and we are in conversation with others as well, confirmed Billy Hogan, Liverpools Chief Commercial Officer, who spoke toThe Drum. [The kit deal] is an incredibly important partnership not just for the financial support it delivers for the club but also from the distribution standpoint.The Reds have worn New Balance kits since the 2015/16 season when the Boston-based brand inherited the inventory from its affiliate company Warrior Sports.These reports come a week after the club announced a world record pre-tax profit of 125million for the 2017/18 financial year.Principal owner John Henry and chairman Tom Werner will be very happy with the club’s finances2
Principal owner John Henry and chairman Tom Werner will be very happy with the club’s finances
Liverpool’s 2018/19 home kit has been the best selling kit in the club’s history so much so that fans are currently unable to order any from the online store as they have sold out.However, a statement on the website read that they hope to have more kits available later in February.On the pitch it’s been a very good season for Liverpool, who lie second in the Premier League table but have a game in hand on leaders Manchester City.Jurgen Klopp’s men are entering a difficult run of fixtures with Bayern Munich coming to Anfield on Tuesday night before facing rivals Manchester United at Old Trafford on February 24th.
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